A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies. A marketing manager handles the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product. Marketing managers need to have a outgoing, gregarious, and spontaneous personalities. In concert with these traits, they need to be highly focused, detail-oriented, and very conscientious of meeting budget restraints and timelines.